Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. That remarkable saying has a lot of power and truth to it and eloquently highlights the awesome power of education as well as knowledge for when a person is able to appreciate as well as discern the limits and benefits of all things, they can then choose to exercise such things for themselves.

Take for example choosing a suitable shopping cart. If we simply a recommend a particular shopping cart without any explanation as to how or why we reached that conclusion then the site will be left rather nonplussed as well as in a fairly unhelpful situation. Why? Because they will have no idea as to the criteria that they should rely upon for choosing another shopping cart when it comes to the future. Instead, they will have to rely upon the opinion of someone else which is less than helpful because that other person who is making the recommendation will in all likeliness not share the same expectations or requirements as the novice website administrator. When it comes to shopping carts, adopting a “one size fits all” mentality can be extremely counterproductive.

However, it is important to note that there are a number of universal truisms, i.e. factors that can be safely and fairly applied to all shopping carts as a benchmark as to their respective value. Given that shopping carts are specifically designed to handle and process financial transactions this means that there a strong need to ensure that we adopt a shopping cart which uses encryption technology.

If your customer’s financial details are not secured by means of encryption then this means that they may become compromised resulting in identity theft, fraud and theft of their money. Therefore, the security of your shopping is vital.

Also consider your current capabilities, requirements and resources. If you are selling a narrow range of products then it is advisable that you rely on a leased hosting plan as this will keep costs down. However, if you anticipate that you will be expanding in the near future, then you may want to factor this in when choosing a potential shopping cart package otherwise you may end up paying over the odds for an overhaul of your shopping cart facility.

The staff at http://edesignerz.com/ will be able to effectively draft and code your very own shopping cart with all the features and options you could possibly want. Indeed it is for this precise reason that they have been used by clients from across the US, ranging from Washington DC, Phoenix Arizona, and Houston Texas.
 

Whilst the internet has provided a level playing field for business operators this has also proved to be something of a double edged sword as the ease of accessibility which the internet has provided has been confused with easiness of maintenance. What I mean by that is many aspiring e commerce website professionals wrongly assume that all they need to do is download an ecommerce package, install it and then sit passively whilst they generate millions of dollars. Sadly, if only it were that simple.

There is a very real danger in answering the question: “What is the best shopping cart to use with an e-commerce website?” because it typically creates a false image in the mind of the user and it effectively eliminates the learning process in its entirety. The end result is that the website operator relies solely on the advice of someone else and so their guide will make a recommendation which is likely to be a reflection of their needs rather than that of the novice’s.

Even if the novice was to be given an answer which did take into full consideration their requirements and the demands of their business, it is safe to say that unless they are taught what factors to weigh up and consider when deciding between prospective shopping cart packages then they will never make an informed decision.

Indeed, many novice website designers fall prey to the fallacy of thinking that the more costly a shopping cart package is the better it is which is not always the case. Therefore, the best shopping cart to use in conjunction with an ecommerce website is one that will provide a comfortable experience for the customer and which will allow them to complete their transactions quickly and painlessly.

An ideal shopping cart will be secure and will not place the sensitive financial details of the user at risk of being compromised, and will provide them with an easy to understand receipt detailing their transaction in full. Another good feature will be the inclusion of multiple shipping addresses which will allow the customer to easily submit the details of their friends and family so that they can receive a gift purchased on their behalf by the customer. Make sure that you educate yourselves as to the requirements of a decent shopping cart so that you maybe better equipped to make a fairer final decision.

http://edesignerz.com/ has extensive experience creating shopping carts and have managed to attract customers from all over America, ranging from Salem, Venice Beach, Alabama and Ohio.

Nothing in this life is truly absolute, there are simply differing degrees of truth and right and this is plainly evidenced in regards to the internet and more especially, to shopping carts.

Novice website owners who do not have any practical experience with ecommerce end up relying on the input of other people and do not actually take the time to think for themselves. Either they assume that open source software is totally flawed and vulnerable to all manners of nasty surprises such as hackers and fraud, or that it will provide them with a soulless website that is a total copy of the several million other sites out there.

In truth, open source shopping carts can be very good so long as you are well aware of the dangers and limitations that are unique to them, so that you are in a better position to try and safeguard against them. At the very least, you can minimise the amount of damage that they do actually inflict on your long suffering website!

One issue that will probably influence your final decision is the level of support that exists on the internet for that particular program/software package. In other words, if you know that there is a lot of online communities all of which are free to join and where you can get a significant amount of support from such sites in order to deal with technical hitches, then this maybe enough to “seal the deal.”

Please note that whilst you may have your heart set on relying on a free shopping cart software package (and that is perfectly within your rights to do so), you can always use and rely upon the free trial periods offered in relation to the commercial packages. From here, you can get a better idea as to what exactly you are looking for in a shopping cart, and what aspects of the different carts you find attractive and which of them you find are more counterproductive than anything else.

Prestashop has proven to be especially popular among ecommerce website owners as it is a very well written, competently coded and above all else, robust and secure shopping cart programming package. As if this was not impressive enough, Prestashop is also on an equivalent level with professionally designed packages.

Magento is another firm favourite and has captured the hearts of proprietors everywhere due to the remarkable amount of power it provides the user with.

We have an extensive portfolio and have dealt with clients from every region of America, from Syracuse, Alabama, Phoenix and New York to name but a few and despite the differences that our clients have in terms of their background and their businesses, they all share one thing in common: they all make ask the same silly question, “What is the best shopping cart to use with an ecommerce website?”

The problem with this is that the site owner typically neglects to actually mention just what the nature of their ecommerce is, what the logistical issues to be addressed are, and other relevant topics. For example, if you are catering solely within your own country then all you will need to worry about is accepting payments in your native currency as well as the usage of the native language. International postage will not be a concern in this particular scenario because you are not sending items overseas.

That said there are certain common or universal variables which are and which can be fairly applied to any and all shopping carts and so ensuring that you choose a shopping cart which will protect the details of your customers as well as provide them with a clear breakdown of their account is imperative.

The best kinds of shopping carts will have an efficient and easy to use interface which means that a customer can use the program easily and quickly with a minimum of problems. You may want to monitor the statistics associated with your shopping cart, if you find that people often press the refresh button, or that they cancel their order at the very last minute then this can be indicative of a technical/design flaw of your shopping cart.

We noticed a particularly curious trend for our clients in Las Vegas: they actually ended up focusing so much on satisfying the needs of the clients that they ended up relying on a shopping cart which made it nearly impossible for them to actually work! 

Whilst the front end (the part of the program the customer interacts with) was impeccable and could not be faulted, the back end was way too complex for their current level of experience and this meant that they were sorely limited when it came to actually getting to grips with the shopping cart. The end result? They ended up incurring very costly bills for technical support simply because they could not get a handle on their own software.

Whether out of a genuine desire to exercise their existing computer coding skills and identify areas for future study, an attempt to cut down on overheads or mere vanity, there are a number of different motivations and factors that may influence an e commerce site to have a try at making their own shopping cart. However, at the risk of being branded unduly and overly harsh: unless you know exactly what you are doing, unless you happen to have plenty of experience devising and installing shopping cart software, do not do it.

The reason is really quite simple: sloppily designed and poorly executed code is a major boon for the savvy malicious internet user and as such can oftentimes provide them with the means by which they can then manipulate the shopping cart for their own purposes.

Many ecommerce web sites assume that the first tutorial they happen to stumble across the internet that outlines the process involved for the creation of a shopping cart will be sufficient enough in its terms to provide them with a fully functional program that will satisfy their requirements. Please note that such tutorials will only ever be able to provide you with a bare bones program and one that will be in all likeliness sorely lacking in its capabilities to cover every eventuality. A fantastic proverb springs to mind, “You get what you pay for.”

By hiring a professional such as ourselves to create a shopping cart for you, this means that you are guaranteed a happy result and that you will not be left in the unfortunate position of a program that you are not entirely confident or sure of how it works. Another major bonus is that by using a professional, you will be able to also have legal recourse should the quality of the work be lacking and where it poses a risk to the safety of your customers.

We are extremely confident in our abilities, as we have an extensive and comprehensive portfolio that includes clients from all walks of business as well as geographic regions. From dry cleaners in Louisiana to jewellers in New York city, rest assured, we have devised a shopping cart for just about any and every conceivable business opportunity that may arise.

Remember, if you create your own shopping cart you will need to invest a significant amount of time testing it in order to ensure that it is secure enough to stand abuse.

When it comes to implementing and using a shopping cart in relation to an ecommerce website design it is imperative that we appreciate that there are two broad categories into which a potential candidate will fall into: open source and commercially available software (which itself is an umbrella term which encompasses a multitude of different options).

Open source is the term used to refer to programs that are readily available for download and where the user does not (usually) have to pay for the usage of the software, and where the various upgrades, plug-ins and alterations to the shopping cart will be created by enthusiastic coders who do so without (financial) remuneration.

However, open source software of any description suffers from one very significant and fatal weakness: by virtue of their ready availability this means that it is entirely possible for malicious coders (hackers) to then identify and exploit inherent weaknesses within the program. When applied to a commercial context where there is the transmission of sensitive financial data, this is quite evidently a very worrying issue indeed and spell the untimely demise for an otherwise healthy business.

Open source is also looked down upon by many business as being a “cheap” option in that it looks cheap and feels cheap and therefore reflects poorly on their desired business image. An online store which provides luxury goods such as jewellery or caviar may feel that an open source shopping cart would alienate their potential clientele.

In such a situation the web site designer may wish to consider relying upon a commercial package which will eliminate both of the major concerns identified above to varying degrees. However, even this option is not always the best one because the user will have limited options as to features which are included, and should they wish to alter the settings, may have to do so in their own time and expense.

Many companies from Washington have been most impressed with the shopping carts that we create for them because we are able to edit and configure the shopping cart package to their precise measurements and requirements. By streamlining the shopping cart program, the user can be rest assured that they are only ever going to have the features and options that they want and that they need.

Therefore, if you intend on relying upon affiliate marketing then a shopping cart that provides such a facility will obviously be more valuable to you than a shopping cart that allows you to add your own skins and templates to it. If you intend to sell your products within a single country, then a shopping cart that allows for multi-language capabilities is potentially a white elephant. Be selective in your final decision!

Related to this issue, is the danger of relying on a shopping cart that does indeed provide it all as the novice site professional may find themselves quickly buckling under the pressure of trying to get to grips with their brand new toy. At the risk of grossly oversimplifying the intricate selection process, make sure that any potential shopping cart package you select actually satisfies the bare minimum requirements before you move onto the more fancy extras.

This brief article has highlighted only some of the pitfalls and issues that the web site coder will face when trying to choose a particular shopping cart package.

Why panic and get frustrated when you can have a professional, friendly service provider to guide you through the process in a painless and non-judgemental manner? With their dedication to professionalism and ensuring that the customer always get top quality for less than top dollar, it is little wonder then that http://edesignerz.com/ has managed to attract customers from across the US including Oregon, New York, Arizona and Texas.

When it comes to ecommerce, we have found that the vast majority of our clients, whether they are from Texas, Connecticut, Wyoming or wherever else in the States assume that ecommerce rises and falls and revolves around a single thing and that is the presence of the shopping cart.

There can be no denying that yes, a shopping cart is an integral part of ecommerce and something that plays a very important role as it allows the customer to interact with the website and therefore exchange money for the products on offer.

However, if you are an ecommerce website owner, then you will need to appreciate that the process is a little more involved and complex than that and therefore will require a significant amount of input on behalf in order to ensure that the customer’s experience is a happy and fruitful one.

Whilst the shopping cart will allow a customer to make their selections of the various products on offer and will provide them with an accurate tally of how much they owe, it is essential that we are aware that the shopping cart itself does not actually wire the money to us, the site controller. This particular aspect is controlled by a very critical component known as the “merchant account” and if this is not present then this means that the cash transaction cannot be properly processed.

Security protocols which will include the likes of encryption technology, password protection and different levels of access for different users for the site will also be necessary.

For obvious reasons, a customer should never be able to access the part of the website that will govern how much money they pay. Likewise, when their details are being transmitted and stored, these must be kept secure and firmly away from prying eyes. Another facet of the security component of any ecommerce website is the inclusion of digital signatures which will provide the visitor with a firm assurance that the software being used is safe to be relied upon and poses no threat to them.

Then there is the ecommerce software itself which will perform all of the necessary paperwork of the site, i.e. receiving and processing of the customers purchases along with submitting the relevant details to the different organs of the website. In short, an ecommerce site is a fairly complex system and one which will require the working harmony between different functions to achieve a good result.

The internet has given rise to a whole revolutionising and widespread overhaul of the commercial world and as such it has meant that the manner in which business is duly conducted has now undergone a significant metamorphosis.

Online stores have effectively provided a virtual copy of their physical counterparts and so whereas a store would provide a hard copy of their catalogs, ecommerce websites have also “virtualized” their catalogs as well.

A catalog is a very potent feature to include within an ecommerce website for it allows the customer to peruse at their leisure and convenience, all of the different goods and services that happen to be on offer. Not only does it provide the customer with information about the different products, but it will also for the website catalog owner to advertise their products in a passive manner. This is significant in of itself because if they are too aggressive in their sales pitch, they risk alienating the customer who will simply take their custom (and wallet!) elsewhere.

Is it possible to build a catalog as an appendage to an ecommerce website and to do so relying entirely upon Excel for the provision and development of a workable database? Yes, absolutely. Is it a practical and efficient solution to the problem thus identified? Absolutely not. I cannot emphasise just how unwise and foolhardy a ecommerce website owner would have to be for them to solely rely on this option to achieve their database requirements.

Part of the problem is that Excel can and only ever will, provide an extremely limited output and which is very rudimentary as well as insecure. Excel provides no real means of data integrity, validation or data protection and as such will mean that your database will be prone to bugs, and errors.

In addition you will find that the response times are extremely long and are very poor meaning that it is far more difficult for you to access the information when and where you need it most. Database programs such as SQL (Search Query Language) have been specifically designed to process and filter copious amounts of data in the smallest period of time possible and as such it is crucial therefore that we take the time to at least considering the usage of these programs. An added bonus of SQL is that it has specifically designed to be compatible with PHP which itself is the primary programming language predominately used to create websites.

I need an easily customizable ecommerce shopping cart that you can provide discounts to certain customers?

Beware the danger of over reliance upon an ecommerce shopping cart package that you have purchased as you will become complacent and therefore struggle when things take a turn for the worse. If you become too quick to rest on your laurels then this means that you will become aloof and insensitive to the needs of your customers and this means that you run the risk of your business becoming stale and uncompetitive.

A bad ecommerce shopping package is one that is totally inflexible and which wilfully deters the site operator from making any sort of meaningful alterations to it for it means that the customer will be stuck with a bland, inefficient interface which simply not does make any real attempt to engage with them or make their transaction easier.

Customising your shopping cart is essential because it will mean that the website administrator will be able to take on board the feedback and comments from their clients, and then convert that into something practical and worthwhile.
 
Therefore, if customers are complaining that the colour scheme is too garish then adopting a colour scheme which is so much more settling to the eye maybe enough to win them over. If the complaints concern frequent power outages, dead links or a lack of responsiveness from the email system, then scrutiny of the technical organs will be beneficial.

Plug-ins allow you to directly affect and alter a particular aspect of your website without having to overhaul the entire structure and so a prime example of what you can achieve is the inclusion of discounts for loyal customers. What better way to build up good will and promote customer loyalty than to recognise and reward those customers who continually line your pockets with gold?

There is a plethora of different plug-in modules and expansion packs available on the internet and some of these will only be compatible with certain shopping cart/ecommerce packages whilst others will be less picky about who they work with. Make sure that you factor the compatibility of your ecommerce package into the equation when you are ready to make a final decision.

All of our clients have been very satisfied with the level of service we provide, in particular, the fact that we are able to actually cater for specific plugins and altering of the coding as and when necessary. With us, you never need to worry that you have “burnt bridges” and that you must stick rigidly with the single approach.

What’s the most advanced ecommerce shopping cart?

Pose the question “What’s the most advanced ecommerce shopping cart?” to a novice, aspiring ecommerce proprietor and they will invariably provide you with the same flawed answer every time: “the one that is the most expensive!”

Many novice website owners rather regrettably adopt the proverb of “you get what you pay for” a little too seriously and as such this means that they end up paying way over the odds for a product that simply does not merit such a steep price tag. With a little hard work and diligent researching, the ecommerce administrator can unearth a number of open source shopping carts which will provide them with a level of quality that is en par with or even surpasses that of the top end commercial packages that are on offer.

Part of the problem here is that open source software by and large has a decidedly mixed image and so many people wrongly assume that it is automatically one of two extremes:

1. A highly sophisticated program that will cost them nothing at all and which will satisfy their every conceivable requirement
   
2. A cheapskate option that will provide them with a limited range of options and which is highly insecure and vulnerable to abuse and exploitation.

The truth of the matter is that both of these extremes are potentially and partially correct and so just as there are commercial programs that are less than good value for money, there are open source programs which leave a lot to be desired. It is imperative then that we take the time to ensure that we actually sift through the data available and only make a final decision after carefully considering our different options.

One particular open source program that has consistently identified itself as a cut well above the rest is osCommerce which has won the hearts and minds of business owners because it is both free to use and download. This means that they can use the program with impunity, and do not need to concern themselves with limitations on the usage of the item.

It is crucial that we do not confuse most advanced with the program that has the most features, as there is a fine distinction between the two. Specifically, the most advanced program will be the one that provides us with all our possible requirements and needs and will be streamlined for that precise reason.

One of the most sinister aspects of criminality is how it relies upon legitimate business entities and processes in order to achieve its own selfish and nefarious ends. What this means is that in the long term is that the general public will become to associate certain legitimate business processes as corrupt and therefore this directly and negatively impacts upon the profitability of the business in the long term.

By not being properly cautious and by failing to implement the safeguards required, this means that an ecommerce website owner not only risks alienating their customers (which in turn carries with it the distinct possibility of revenue being lost to competitors) but they also risk litigation.

A website operator who allows for fraudulent activity to take place maybe held legally liable and therefore maybe required then to provide compensation to that end. This serves as another major drain on the finances as well as a major blow to the credibility of the business. If the business is associated with insecure practises, then customers will be very wary about relying on that particular service provider.

It is important to be aware that there are a number of regions and countries across the globe that have been specifically identified as carrying a higher than average risk of fraud and criminality occurring. Spain and indeed most of the Western region of Europe is classified as a safe zone, i.e. they present minimal risk to the business operator who can process claims without fear of backlash.

The same cannot be said of Latin America which includes the likes of Colombia, Brazil and Argentina and these have been classified as medium to high risk meaning that a significantly more robust security protocol must be identified, implemented and relied upon to inoculate against potential threats.

Sadly, many of the ecommerce shopping carts do not provide specific support to combat against the risks of overseas fraud and so the onus must fall upon the site operator to ensure that they purchase and rely upon the various specialised programs needed to audit transactions and detect fraud.

Many of our clients in Las Vegas, Chicago and Los Angeles have solicited our expert opinion because they have been so concerned about the potential perils that they may encounter and have been most grateful for the assistance and practical support we have been able to provide them.

When it comes to the internet there is one universal pearl of wisdom that you cannot ever deny or denounce: a shopping cart will directly affect how successful you are at closing sales.


If your shopping cart is not fully functioning and is susceptible to outages and other technical glitches then this means that you will risk incurring the wrath of your consumers who may simply decide to take their custom elsewhere. Never underestimate the capricious nature of an internet user!

Therefore, one of the most vital aspects you need to consider when searching for the most cost effective shopping cart is how technically robust it is i.e. how likely is it to succumb to the perils of technical malfunction.

There are a number of different pre-created shopping cart packages available for download and usage on the internet and these range from the totally free to commercially available packages which will have a price tag attached to them.

You need to make sure you get a healthy balance between the number of resources and tools a particular shopping cart package offers and the ease by which it can be relied on by both the site administrator along with the customers themselves. The last thing you want to do is purchase a highly sophisticated shopping cart program only to subsequently discover that you and your long suffering clients fail to understand how it actually works!


A drawback with the pre-created cart packages is that they adopt a cookie cutter template approach meaning that your web-site design will lack spontaneity as well as that all essential personal touch. In addition, there will be a number of so called “exploits” on the internet and these are holes within the security of the packages which will allow for a malicious user to wreak havoc of some description on your shopping cart.


Another complaint that arises time and time again is that many of the pre-created shopping carts contain a massive load of different options and facilities which are of no use or relevance to the user meaning that they are bloated. This makes them more unwieldy to use and can affect loading times.

If you rely on edesignerz.com for your shopping cart requirements you will be able to have a shopping cart neatly tailored to your very specific requirements allowing you to include any and all the tools you could possibly want and need. We have an extensive client list which includes businesses from as far as Las Vegas Nevada, and New York City.

Many web developers who try to create a shopping cart for their customers will struggle to achieve a final and satisfactory decision because they get too bogged down by the details. Oftentimes, they will trawl the internet trying to find a shopping cart that is a carbon copy of the precise business that their client operates which is a fairly potent waste of time. In essence, whilst the different ecommerce websites will vary, the underlying mechanics and methods in which intended results are achieved will be pretty much universal.

Take for example, the plight of the web developer who is struggling to find a shopping cart which is just right for a customer who currently operates a gift store. We have dealt with companies across America and quite frankly a gift store from Miami is going to be pretty similar to a gift store in Ohio!

First off, what is the most fundamental function and purpose of the shopping cart for the gift store operator? It really is not a trick question: the answer is very straightforward. Give up? To accept payments made by the client and submit those to the website owner who upon receipt of the monies will then send the items that have been duly purchased.

This in itself raises a couple of issues. First and foremost, the shopping cart actually has to process the payments properly, as well as do so in a secure manner so that the details are not compromised. In addition, the shopping cart should actually advise the customer of the status of their purchase, i.e. whether it is still pending, whether it has been processed, or whether it has been rejected. If it has been rejected then it would be very helpful if the message could advise the customer as to the reason(s) why it was so rejected, and the steps they can take to resolve the issue.

If the customer intends to have the item delivered to another address other than their own, then the shopping cart should allow for multiple addresses to be permitted per customer account. There is nothing more irritating than for a customer to purchase an item, only to have it delivered to their own home and where they themselves are required to then mail the item to the relevant person at their own expense and inconvenience.

The question “what is the best shopping cart solution for my business” is posed time and time again, and little wonder because an ecommerce package is a very complex entity indeed and one which requires no shortage of understanding and experience. The user will need to ensure that they have a rudimentary understanding (as a bare minimum) as to how the different modules and components of the ecommerce website works if they want to ensure that they get a good result.

If you are a novice website owner, and have a limited budget then you may want to rely upon PayPal as your shopping cart solution. This carries with it a number of practical and direct benefits, for example you have a fully functioning shopping cart package which will allow you to process payments and do so in a secure environment with a minimum of fuss and trouble.

PayPal is recognised as a reputable site and it is very well known and so this in of itself will lend a degree of credibility to your website as customers are more confident about actually sending their sensitive details through this particular payment gateway. PayPal has a number of highly sophisticated anti-fraud and phishing provisions all of which will further ensure that your customer has a safe and painless experience, and that their details are properly protected from harm.

However, there is a downside to all this: PayPal is a fairly expensive option as they levy steep fees for their services and they also impose a number of restrictions on the amount of money that you can deposit/transfer at any given time. Throw in the fact that you will incur fees for just about every conceivable service provided by PayPal and this means that many website owners are not happy relying on it for the long term.

Many of our clients from Las Vegas have expressed their growing dissatisfaction with PayPal for the above reasons, and so they have came to us in the hope that we can provide them with an equivalent level of service, for less fees. Needless to say, we can do this and happily do so. Best of all, with us, you are getting an investment: for a one time payment, you will be able to keep all the fees you would have been paying out to PayPal to yourself which means more profits for you.

Which ecommerce/shopping cart provider is most user-friendly, reliable & affordable?

A shopping cart is as effective, reliable and useful as you, the master and controller of it decide to make it. Only you will be able to choose the right steps necessary to ensure that the process is streamlined and only you will be able to properly gauge whether or not it actually satisfies your precise requirements.

A major problem with second hand information is that you will invariably need to actually contend with the prejudice and preferences of the person who has advised you of it. Therefore, what was an excellent program for them might not be so effective, accurate or efficient for you.
Shopping carts are very similar to a safe: whilst it might be constructed relying upon only the most resilient materials known to man and which are totally impervious to just about any form of abuse or destruction, if the owner of the safe keeps the door ajar or writes the combination down for anyone to read it then it has been rendered useless. In the same way, an ecommerce website owner who does not even bother with altering the default password of their shopping cart and who does not alter the default directory in which it is stored will in effect then, render the security null.

Again, if we address and consider the controversial topic of what shopping cart is the most user-friendly this can also be directly determined and influenced by the user themselves. For example, if the ecommerce website owner decides that it might be a great idea to alter the default text from black to luminous pink then it might be safe to say that this is not a user friendly cart. Why? Because the customer will severely struggle to actually decipher the text in front of them. A shopping cart which relies on one type of language and which features sound effects which cannot be turned off will also fail to win the “most user friendly cart of the year award!”

An issue that we have seen arise time and time again is that our clients, irrespective of where in the States they happen to come from, be it Washington, Miami, Florida or Wyoming is that they either alter the shopping cart too much, or not enough. We will be able to determine just what exactly you are trying to achieve, and will be able to advise you as to the best way of achieving it.